Grubhub’s ‘Free Lunch’ Promo Went Predictably Haywire

The Grubhub app and website both began crashing and glitching minutes into a promotional campaign that promised New Yorkers a free lunch

The delivery app Grubhub announced last week that it would be providing New Yorkers with “free lunch” between the hours of 11 a.m. and 2 p.m. today.

Of course, that promotion came with some terms — like that lunch isn’t really “free” but discounted by $15 with the promo code “FREELUNCH,”

or that “users will remain responsible for any applicable tax, fees, and optional tip.”

And of course, because few things are more alluring than the prospect of free food, especially amid rising food prices and food insecurity nationwide,

Grubhub seems to have underestimated the popularity of said promotion.

Predictably, its roll-out was a mess. The Grubhub app and website both began crashing and glitching minutes into the promotion,

with problems including rejected payments and error message prompts, as Twitter users quickly pointed out.